Despite so many days after its release Arundhati is still going strong and in many instances
is raking in more moolah than new releases, what could be the reason for this?
An analysis reveals that there are two primary reasons for this tremendous run for this
film, first there are repeat audiences and the second all films released after Arundhati
have not matched up to the film, they have not been able to take on the might of Arundhati
and so Arundhati still rules the box office roost.
Analysts say that the film will keep the box offices bells ringing as long as a very strong
contender in the form of a big hero film does not arrive, keeping the present market trend
that is going to take sometime and so till such time it is indeed Jai Ho Arundhati!!
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