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Nandamuri Kalyanram, who failed to bag a hit by playing in films produced by others, launched his own banner called NTR Arts. Incidentally, 'Athanokkade', the debut film on the banner under the debut direction of Surender Reddy turned out to be a blockbuster.

However, the break given by 'Athanokkade' failed to work in his favour, as his films in which he played later, again proved duds.

In order to repeat history, Kalyanram decided to launch his next film on NTR Arts banner and he himself again played the lead with Priyamani as heroine for 'Hare Ram' under the direction of Harshavardhan @ Swarna Subba Rao.

Let me remind that a project between 'Athanokkade' and 'Hare Ram', which was supposed to be done for Harikrishna was shelved for unspecific reason.

Let us hope that Kalyanram's wish to get another blockbuster through NTR Arts would succeed.